From idea to in-market—fast, predictable, and right the first time.
We turn concepts into manufacturable, compliant, margin-positive products. Clear gates, tight controls, real accountability.
50+
Years
Experience
240M+
Products
Delivered
1M+
Manufacturing
Space
Our Customers Trust Us
We proudly serve leading retailers and brands around the world — building long-term partnerships based on quality, compliance, and dependability.
Why NPI with Us
Our NPI Framework
Each gate delivers tangible outputs and a go/no-go decision
Gate 1
Ideation & Conceptualization
Goal: Align on market need, user value, and business case. Key Work: Voice of customer, competitive scan, feasibility check, early cost envelope. Outputs: PRD/brief v1.0, feasibility note, high-level BOM & target cost, draft schedule & risks. Gate Criteria: Problem–solution fit, business case validated, budget/targets approved.
- Goal: Align on market need, user value, and business case.
- Key Work: Voice of customer, competitive scan, feasibility check, early cost envelope.
- Outputs: PRD/brief v1.0, feasibility note, high-level BOM & target cost, draft schedule & risks.
- Gate Criteria: Problem–solution fit, business case validated, budget/targets approved.
Gate 1
Ideation & Conceptualization
Goal: Align on market need, user value, and business case. Key Work: Voice of customer, competitive scan, feasibility check, early cost envelope. Outputs: PRD/brief v1.0, feasibility note, high-level BOM & target cost, draft schedule & risks. Gate Criteria: Problem–solution fit, business case validated, budget/targets approved.
- Goal: Align on market need, user value, and business case.
- Key Work: Voice of customer, competitive scan, feasibility check, early cost envelope.
- Outputs: PRD/brief v1.0, feasibility note, high-level BOM & target cost, draft schedule & risks.
- Gate Criteria: Problem–solution fit, business case validated, budget/targets approved.
Gate 1
Ideation & Conceptualization
Goal: Align on market need, user value, and business case. Key Work: Voice of customer, competitive scan, feasibility check, early cost envelope. Outputs: PRD/brief v1.0, feasibility note, high-level BOM & target cost, draft schedule & risks. Gate Criteria: Problem–solution fit, business case validated, budget/targets approved.
- Goal: Align on market need, user value, and business case.
- Key Work: Voice of customer, competitive scan, feasibility check, early cost envelope.
- Outputs: PRD/brief v1.0, feasibility note, high-level BOM & target cost, draft schedule & risks.
- Gate Criteria: Problem–solution fit, business case validated, budget/targets approved.
Gate 1
Ideation & Conceptualization
Goal: Align on market need, user value, and business case. Key Work: Voice of customer, competitive scan, feasibility check, early cost envelope. Outputs: PRD/brief v1.0, feasibility note, high-level BOM & target cost, draft schedule & risks. Gate Criteria: Problem–solution fit, business case validated, budget/targets approved.
- Goal: Align on market need, user value, and business case.
- Key Work: Voice of customer, competitive scan, feasibility check, early cost envelope.
- Outputs: PRD/brief v1.0, feasibility note, high-level BOM & target cost, draft schedule & risks.
- Gate Criteria: Problem–solution fit, business case validated, budget/targets approved.
Gate 1
Ideation & Conceptualization
Goal: Align on market need, user value, and business case. Key Work: Voice of customer, competitive scan, feasibility check, early cost envelope. Outputs: PRD/brief v1.0, feasibility note, high-level BOM & target cost, draft schedule & risks. Gate Criteria: Problem–solution fit, business case validated, budget/targets approved.
- Goal: Align on market need, user value, and business case.
- Key Work: Voice of customer, competitive scan, feasibility check, early cost envelope.
- Outputs: PRD/brief v1.0, feasibility note, high-level BOM & target cost, draft schedule & risks.
- Gate Criteria: Problem–solution fit, business case validated, budget/targets approved.
Gate 1
Ideation & Conceptualization
Goal: Align on market need, user value, and business case. Key Work: Voice of customer, competitive scan, feasibility check, early cost envelope. Outputs: PRD/brief v1.0, feasibility note, high-level BOM & target cost, draft schedule & risks. Gate Criteria: Problem–solution fit, business case validated, budget/targets approved.
- Goal: Align on market need, user value, and business case.
- Key Work: Voice of customer, competitive scan, feasibility check, early cost envelope.
- Outputs: PRD/brief v1.0, feasibility note, high-level BOM & target cost, draft schedule & risks.
- Gate Criteria: Problem–solution fit, business case validated, budget/targets approved.
What’s included
Integrated, multi-process manufacturing across
plastics, textiles, electronics, and assembly
TQM & SPC baked in
from incoming to final—AQL, control plans, full traceability
FQC as applicable by product
100% functionality and leakage checks for inflatable SKUs
Industry 4.0 practices
digital travelers, real-time yield, OTIF and cost tracking
Retail & regulatory ready
CPSIA, REACH, RoHS, EN-71, Prop 65 (as applicable)
Let’s Build It Right
From prototypes to high-volume runs, we bring multiple processes under one roof, so your product moves faster, costs less, and meets spec every time.
What’s included
Integrated, multi-process manufacturing across
plastics, textiles, electronics, and assembly
TQM & SPC baked in
from incoming to final—AQL, control plans, full traceability
FQC as applicable by product
100% functionality and leakage checks for inflatable SKUs
Industry 4.0 practices
digital travelers, real-time yield, OTIF and cost tracking
Retail & regulatory ready
CPSIA, REACH, RoHS, EN-71, Prop 65 (as applicable)
FAQ
Yes. We map your manual into our control plan and sign-off checklist.
Yes. We map your manual into our control plan and sign-off checklist.
Yes. We map your manual into our control plan and sign-off checklist.
See how we deliver quality products efficiently through our global supply chain.